Friday, November 25, 2022

5 Things You Need To Know About Starting A Business

It requires a lot of planning, research, networking, and grit. Starting your own business requires a lot of planning, research, networking, and determination. It poses some unique challenges that most people don’t face when working in a conventional office. However, it’s an opportunity for personal and professional growth. Read on to learn more about the ins and outs of starting a business.

Research and plan before you jump in

Before starting a business, you have to research to answer some important questions: What is a business? What are the best business models to start a company? What are the challenges facing your industry? What are your own challenges? How will you maximize productivity? What is your competition like? What resources do you have access to, and what expertise do you have? What are the risks/rewards of starting a business?

Networking is key

Never underestimate the power of networking. Networking is a formal process of associating with other people to help them identify needs, assess the market, and identify suitable solutions. It is not about selling your product or service but finding and cultivating relationships. Networking has been called many things: sales, marketing, and relationship building all have the same goal — to help you find and create business relationships. Beyond that, it can also help you find other people to help you with research and other tasks. You can also connect with people who can help you with your financing, legal, and other business needs.

Don’t be afraid to pivot

Dealing with uncertainty is inevitable, but having the courage to reshape your company and pivot your strategy is essential. Sometimes you realize there are better ways to go than your idea, and pivoting to another idea will help you avoid a business failure. A recent example is the story of Fiverr, an online marketplace that allows you to sell virtually any service for $5. For instance, you can sell a simple essay, an executive coaching session, or a few pieces of marketing content. In 2013, co-founder Ofer Engel realized that the business model for Fiverr was not working, and the company had to pivot. Fiverr pivoted to become a marketplace for musicians, videographers and other creators — it’s now called Audiosocket. It was a successful pivot and the company went from some $200,000 in revenue in 2015 to $10 million in 2017. Pivoting is hard, and you will likely fail a few times, but it is essential for growing your business.

Hire the right team

Building a company requires a team of people who are committed to the cause. However, building a team is a process that takes time. It is a constant process of hiring, managing, and firing people. The best way to think of your team is as a family. You must have a strong and loving family unit to build a strong business together. If you hire people who are committed to the cause, but don’t get along with each other, you will fail. It is important to hire people who bring a different skill set to the table. Ideally, you want people who are givers and not takers. Your team should be comprised of people who are driven to achieve a common goal, who are committed to each other and who support each other through thick and thin. The right team will help you with the execution of your strategy, while the wrong team will frustrate you. Make sure everyone in your team is committed to the success of the business, not just their individual success. You’ll also want to ensure the technicalities of growing your business are all sorted, and you’ll need to be well-versed in creating a contract for new employees.

Don’t stop learning after you launch

As a business owner, you will have many opportunities to learn more about your industry. You can attend conferences, read industry publications, and network with other entrepreneurs. These are great starting points, but the best way to stay on top of industry trends is to attend business events where entrepreneurs come together for networking and learning opportunities. It might be a local chapter of Entrepreneurs’ Organization (EO) or a local business networking group. If you don’t have a local chapter, consider starting one. It is a great way to meet other entrepreneurs and put a local face to your challenges. Networking with other entrepreneurs and learning from them will keep you on track with your strategy and growth.


Starting your own business is a difficult task, but it can also be a rewarding experience. It is important to research your idea and choose a business model that will maximize your opportunity to succeed. Having a clear growth strategy, a solid team, and networks with other entrepreneurs is essential. Finally, don’t stop learning as soon as you launch your company. New trends and insights can always help you grow your business.


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