As a business owner, you know that the only way to gain more customers is by creating a slick, smooth and user friendly website. Nowadays, there is so much online competition that your website needs to stand out as being attractive, appealing and easy to navigate otherwise people will quickly navigate elsewhere to find a quicker option. When it comes to improving the overall user experience, your website needs to possess a number of features to take it to the next level. If you’re looking for a handful of ways to improve your website, consider some of the following ideas.
Offer Numerous Points of Contact
If you are running a business that is heavily reliant on people contacting you, then you need to make sure that there are a number of options available. Having a clear contact form built into your website, an email address and daytime telephone number will give your potential customer the options they need. You may also want to look into the best live chat solutions for websites; having a live chat option can give your potential leads the quick and simple answers they need when they’re navigating around your website.
Create a Clear Customer Journey
Is there anything more frustrating than trying to navigate through a complicated and busy website? When it comes to creating a slick and smooth experience for your website visitors less is often more. The next time you have a spare moment, you may want to navigate through your website with a fresh pair of eyes. Is it clear where the customer needs to go next? Do you have plenty of clear calls to action in place? Consumers want to be told exactly where to go and what to do when it comes to websites, so give them the gift of clarity!
Check Your Loading Times
A slow and unresponsive website is not what your customers are looking for when they visit your business’ online space. Having a mobile friendly website and a highly responsive website on a desktop will give your business the upper hand when it comes to user experience.
Be Transparent With Processes and Pricing
Some business owners keep their pricing strategies under lock and key, but if you want to instantly grab the attention of your ideal customer, you need to be more transparent. Customers do not like hunting for information; it can quickly put them off the company if the details are too tricky to find. Having a clear page on your website which highlights your pricing and processes can help to provide clarity to your readers as soon as they land on your website.
Making small tweaks to your website over time can ultimately improve user experience and create a better customer journey for everyone involved. In many cases, there will be many improvements and enhancements you can make to your website so that your online platform is better than your competitors. However, it is most important to create a customer-centric journey so that your ideal target audience member feels confident when navigating their way around your online space.